New York Mycological Society

Website and branding for the society of all things fungi

hypothetical, branding, illustration, web design

The New York Mycological Society is a 501(c)(3) not-for-profit organization dedicated to raising the public awareness of mushrooms in science, cuisine and more.

Given my hobbit-like love of mushrooms, fond memories foraging for chanterelles on my grandparents land in the Canadian Maritimes, and interest in designing for non-profits, the NYMS appeared a perfect candidate for a self-initiated branding project.

My strategy was to update their brand identity to a more modern standard, without going so far as to lose the older audience. I stuck with natural colours like beige, green, yellow, and a somewhat flourescent orange inspired by Hygrocybe Miniata—a small cap mushroom found in New York State and featured on the existing NYMS website. For the new website, I chose to pull the lectures and events out from the depths of the news section, and feature them plainly on the front page, giving visitors direct access to the content.

2019 NFL London Games

Bringing the spirit of American football to London

experiential, branding, print